Píntala is a fresh, young and modern brand, with bright colors and a coastal/beach-inspired aesthetic. The company's focus on design and the daily expressions and phrases of coastal life from Barranquilla is reflected in their branding and marketing materials, which includes bold typography, vibrant illustrations and imagery, and a playful, upbeat tone.

Additionally, since it's inspired by the daily life of Barranquilla, it has elements of Colombian culture and references to the city. Overall, Píntala's brand wants to appeal to young, fashion-conscious individuals with an appreciation for coastal lifestyle and culture.