La Magdalena Cupcakes is centered around the celebration of cupcakes as a dessert. The logo, with its swirl of cream on top, is a nod to the classic way cupcakes are decorated. The main font, Lie To Me, creates a connection between the swirl and the product being sold, emphasizing the cupcake aspect of the brand. The second font, District Pro Thin, provides a complementary balance to the logo and reinforces the focus on cupcakes. The brand appeals to those with a sweet tooth, and is playful and fun, while also being clean and balanced in its design.

Overall, the La Magdalena Cupcakes brand is a nod to the joy and indulgence of cupcakes, and presents a dessert brand that is approachable, playful, and focused on its main product.